Drivers for more data analytics
ROI, Customer Retention,
Product Affinity
Product Affinity
Market Trends, Research Analysis
Customer/Consumer Analytics
Build Relationships
Insights
Data that has a defined length and format
Example: a customer’s name, date of birth, address, and so on. Most experts agree that this kind of data accounts for about 20 percent of the data that is out there. Structured data is usually stored in a database can be queried using a language like structured query language (SQL).
Hadoop-able Problems
1. Modeling true risk
2. Customer churn analysis
3. Recommendation engine
4. PoS transaction analysis
5. Analyzing network data to predict failure
6. Threat analysis
7. Search quality
8. Data “sandbox”
Why we’re generating data faster than ever
Twitter stream or Uber’s taxi hailing geo data are best stored in column-family databases like Cassandra or HBase.